Everly Rebrand
Everly rethinks life insurance for real life. Built to flex as your life changes, it blends term-like simplicity with the benefits of permanent coverage. I led the visual storytelling and motion that helped turn a traditionally intimidating product into something approachable and empowering.
The Problem
Life insurance as a category has long been confusing, transactional, and outdated. Customers are often met with opaque policies, complex language, and a “buy it and forget it” experience — even though life rarely stays the same.
Everly set out to challenge that norm. The opportunity was to create a brand and product experience that simplifies complex information, builds trust, and reflects the reality of evolving lives — positioning Everly not as a static policy, but as an adaptive tool for living.
The Solution
To tackle this, I led the creative vision from strategy through execution—directing the brand system while also illustrating key assets. I collaborated closely with marketing, UX, content, and external partners to ensure every touchpoint communicated clarity, confidence, and empathy.
While we kept core brand pillars—like the logo, bright orange and cherry colors, and typography—we expanded them into a cohesive visual language. I designed bold, approachable illustrations, motion-driven storytelling, and influenced a behavior-based UI that guides users intuitively through the product. Every element—from iconography to animation—was purpose-built to clarify complex insurance concepts and reinforce Everly’s promise: “Made for Living.”One of the most impactful outcomes was the visual storytelling framework I created. It ensures every interaction, whether internal or customer-facing, feels consistent, empowering, and memorable. The redesign strengthened comprehension, built investor confidence, and unified internal teams around a clear, modern brand.
This project is one of my proudest to date—it shows how creative can shape a brand end-to-end, blending strategy, visual design, and illustration to transform a traditionally dull industry into something approachable, human, and modern.
Contributors
Creative Director/Design / Illustrator: Jordan Harper
Design/Animation: Carl De Torres, Optics Labs
Web Design: Max Young, Tia Smith, Nichole Best
Logo Design: Chermayeff & Geismar & Haviv